Independent health stores need supplements that earn repeat customers. A product that works, is fairly priced, and comes from a brand that customers trust enough to recommend to their friends.

Little Ox NMN ticks all three. Founded by a practising NHS GP, independently certified across nine quality standards, and priced at a level that makes long-term use genuinely accessible. Your customers will keep coming back — because they can afford to.

The Category Opportunity

NMN is moving from early adopter to mainstream. The market has been driven by the longevity science conversation — David Sinclair, Andrew Huberman, podcasts, broadsheet coverage — and is now reaching a broader audience of health-conscious adults in their 40s and 50s. This is exactly the demographic that shops in independent health stores.

The question for health stores is no longer whether to stock NMN, but which brand to stock. Little Ox offers something most NMN brands can't: a practising doctor's name and face behind the product, at a price that doesn't require a hard sell.

Retail-Ready

• Professional, shelf-ready packaging with clean ingredient panels
• Product cards and display materials available on request
• Digital assets for social media and in-store screens
• Staff training materials covering the NMN science and patient FAQs
• Dr Tang's media credentials for use in store marketing

Our Range for Health Stores

Our core NMN products are the natural starting point, but health stores often find our broader range produces strong basket add-ons:

• NMN Pure — £7.99. The entry point. 500mg β-NMN, high-quality, independently tested.
• NMN Plus — £9.99. NMN + Trans-Resveratrol. The Sinclair protocol.
• Magnesium Glycinate — £9.99. Naturally cross-sold with NMN as the evening to its morning.
• Shilajit Complex — £9.99. A natural add-on for male customers interested in energy and testosterone support.
• Bio Cultures Complex — £9.99. 75bn CFU, 25 strains. Strong standalone seller in gut health.

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